In a time when everyone is slowly but surely becoming health conscious and aware of the amount of calories they are consuming on a daily basis, I find this visualization to be very informative. I love the fact that the visualization is very detailed and even goes as far as to give calories including add-ons like whipped cream. The scale of measurement is great as well because not only does the visualization include calories, it also measures caffeine in various beverages and foods. It shows items that Americans have eaten or drank at least once in their lifetime, making it relate-able and something that could be referred to on a daily basis, so it is not showing irrelevant information. The data set even goes as far as to compare the caffeine and calories of different sizes of the same drink. I think that by showing viewers exactly how much of these “measurements” go into each drink as a comparison would make it easier to make a healthy decision. Showing how much exercise is required to burn off each individual items is also a factor that would contribute to a viewer making more of a conscious effort to watch what they consume. I think in this case the factor of comparison is a key part of making this visualization appear successful. Even though it is not interactive, I find that the information relayed is just as effective as it would be had the visualization had some user friendly movement to it.